Most customers are keen to try on high-worth goods such as gold and diamond jewellery before buying them. However, brands usually don’t have all their designs on display across stores. Graphic designer Meghna Saraogi noticed this pain point when she accompanied her mother for jewellery shopping in Indore.
“Indian jewellery stores have a tendency to showcase more designs through pamphlets and pictures, than physically,” she tells YourStory.
Meghna realised the influence of visual design on purchasing patterns, and went on to launch Augmented Reality-based fashiontech startup StyleDotMe in 2015.
In November 2017, the startup launched its cutting-edge AR product mirrAR 2017. The realtime product allows clients to provide access to a large inventory to its customers. This allows shoppers to try on jewellery on a digital platform, without having to actually wear these pieces.
MirrAR is currently being used by jewellery retailers, including PC Jewellers, Tanishq, Kalyan Jewellers, Amrapali, and Senco, among others.