India’s largest online learning startup, Byju’s, last week announced that it had acquired WhiteHat Jr., a Mumbai-based startup that provides an online platform where school children (aged six to fourteen years) can learn coding and build commercial-ready games, animations, and apps. The Bengaluru-based unicorn acquired the two-year-old startup for $300 million, in an all-cash deal.
The deal was struck over a span of six weeks through WhatsApp messages and Zoom calls between Byju’s Founder and CEO, Byju Raveendran, and WhiteHar Jr. Founder and CEO, Karan Bajaj, who will continue to lead the company post the acquisition.
What is interesting is Byju’s six-year-old son Nish too played a part in the deal, which now gives the Bengaluru unicorn a foot inside the promising new segment of coding for school children, which is still a niche but fast-growing area.
During a chat with YourStory Founder and CEO Shradha Sharma, Byju revealed that he got his son on the WhiteHat Jr. platform around the time he started conversations with the Mumbai startup, in a bid to evaluate the platform.
“My son is on the platform. I introduced him to this platform only six weeks back, also as an evaluation thing. I was really impressed with not just how he got excited about this, (but also the fact that) the paid user NPS (Net Promoter Score) is very high, similar to what we have for Byju’s,” he said. NPS measures customer experience and predicts business growth. Simply put, it is a tool used to gauge customers’ overall satisfaction with a company’s product or service and the customers’ loyalty to the brand.
Six weeks to success
WhiteHat Jr. is Byju’s fifth and largest acquisition till date. It all started with a simple WhatsApp message, Byju said.
“For me it was easy in a way. I met Karan only six weeks back. A simple WhatsApp message, nice simple WhatsApp message, (and) we got into a Zoom call and when I saw the vision of what they were actually building, we immediately connected.”
In January 2019, Byju’s acquired US-based educational games maker Osmo for $120 million. The latest acquisition will help Byju’s strengthen its presence in the US market since WhiteHat Jr. has over 20,000 paid American subscribers, as on June 2020, which accounts for nearly 60 percent of its revenues, with the rest coming from India. “When we met them, they were around $75 million (annual revenue) run rate, now they are at $150 million run rate,” Byju said.
Byju’s earlier acquisitions include Math Adventures, TutorVista, and Vidyarth.
Coming back to the WhiteHat Jr. acquisition, Byju said the decision to go through with the deal was taken rather swiftly, thanks to online meetings, which are now part of a new world order amidst the coronavirus pandemic.
“We closed the deal in six weeks, the decision was much faster because now it’s a lot more efficient, as all of us are realising how good meetings are online, just like students are realising how good this (online) thing can be,” he said.
After experiencing the benefits and the general convenience of doing things online, people are expected to continue to prefer digital formats even in a post-pandemic world, Byju said.
“Those who are experiencing the benefits of doing things this (online) way, you can expect them to continue doing it this way on the other side of the crisis. I am sure you’ll do a lot more online meetings even on the other side of the crisis; just like those students who will continue learning online, it’s complementing what happens in school,” he said.