The internet arrived in India in the late 80s, but was restricted to the educational and research community only.
On August 15, 1995, the public internet saw the light of day when the government-owned Videsh Sanchar Nigam Limited (VSNL) launched the Gateway Internet Access Service. It gave the average Indian their first taste of the World Wide Web.
Most of our first memories of the internet would be VSNL’s signature dial-up tune and the rather frequent disconnections.
The first dial-up line offered a speed of 9.6 kbps and was priced at a whopping Rs 5,000 for 250 hours for individuals, and Rs 15,000 or above for commercial users. Twenty-five years on, India has the world’s second-largest internet population and the cheapest data rates (with 1GB costing Rs 5 on Jio’s 4G network).
The quarter-century journey from VSNL to Jio saw India surge ahead of even developed nations like the US, the UK, Japan, and South Korea that were using the internet long before us.
Today, our total active internet user base is estimated to be 574 million, and is poised to reach 639 million by the end of 2020, according to Kantar. The World Economic Forum (WEF) projects 1.1 billion Indians will have access to the internet by 2030.
With half a billion active users, Indian internet is more rural, local, mobile-first than ever
The country’s phenomenal growth in the ‘connected’ world has been driven by a vibrant young population, an increasingly open economy, a flurry of government initiatives, rising consumer spending, and the far-reaching vision of our entrepreneurs.
India made its first mobile phone call in July 1995. Two decades on, it went on to cross one billion mobile connections. In 2019, it also went past the US to become the world’s second-largest smartphone market, as per Counterpoint Research.
Today, the country is at the forefront of every technology giant’s global operations. India is the biggest market for social media giant Facebook and its messaging platform WhatsApp, the fastest-growing territory for tech majors Amazon and Google, and the top user base for YouTube and Android, and so on.
India’s internet journey in the last 25 years can be grouped into four phases. YourStory drew up a timeline of events across each phase.
The initial 10 years of the public internet or the pre-broadband era were marked by exorbitant data packages, cyber cafes, messenger chat rooms, and first email ids.
Wireless broadband and 3G (2011-2015)
This period was defined by the growth of internet-enabled mobiles (smartphones) in the country. It also saw the rollout of the first 4G network by Airtel.
This was the phase when the internet went mainstream in India.
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And we aren’t done yet.
The next phase of India’s mobile and internet growth is coming from rural areas. In 2019, rural internet users (277 million) outnumbered urban ones (227 million), and smaller towns are adding new users at an exponential rate, according to IAMAI.
By 2025, India is projected to have over 850 million internet users, which is more than the combined population of the G-7 countries, according to BCG. India’s data consumption is likely to touch 25GB per month per user by 2025, as per Ericsson Mobility Report 2020.
To sum up in the words of a WEF report, “Online connectivity, and the resultant access to information, is proving to be a key driver of differences in aspiration and the desire to spend and upgrade consumption… As a vast majority of India is connected over the next decade, this pattern will become a driver of overall consumption growth.”
[Data sources: IAMAI, TRAI, NASSCOM, Department of Telecommunications, IMRB, India Cellular & Electronics Association, BCG, McKinsey, KPMG, Mary Meeker Internet Report, Kantar, World Economic Forum, App Annie, Counterpoint Research, Cisco, Ericsson]
(Edited by Saheli Sen Gupta)
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