To call India’s wedding industry is ‘huge’ would be an understatement. From selecting the location, designing the outfit, buying jewellery to finalising the décor, a large number of professions are involved in getting two people married. One of them is photography.
No wedding is nowadays complete without wedding photographers and videographers. They don’t just cover the day of the wedding, but are involved in every stage of the celebrations — right from capturing intricate moments of the event to presenting the bride and groom.
One such photography startup is WeddingNama, which was founded by wife-husband duo Ankita Asthana and Akash Agarwal in 2013. The business was born out of the couple’s common passion for travel and photography.
“It was a new field to venture into at the time and the industry itself was not very well organised. Traditional methods were still prevalent, and covering weddings in a contemporary style was almost unheard of,” Akash tells YourStory.
To give traditional Indian weddings a modern avatar, WeddingNama set out to introduce new trends in the photography and film business such as drone photography, exotic destination weddings etc.
“The other thing that has worked for us is that we had a professional approach towards weddings right from the beginning, and a good online presence. In fact, in the beginning, almost all our clients were NRIs who found us either through our website or word of mouth. That, along with doing quality work, has given us our edge,” says Ankita.
WeddingNama has worked for many popular figures across industries including Zaheer Khan and Sagarika Ghatge, Chanda Kochhar, Rajan Raheja (Chairman, Raheja Group), Neeta Lulla (Bollywood Fashion Designer), among others.
From Rs 7.5L to Rs 15L revenue in six months, this startup helps middle-class Indians cut down on wedding costs
In 2010, the husband-wife duo moved to Mumbai from Delhi.
Ankita, with her Master’s degree in Photography from NID, Ahmedabad, was experimenting with fashion photography, doing shoots for lifestyle magazines and dabbling with product photography.
Her first wedding photography assignment happened by chance when a senior from her college requested her to shoot his wedding in 2012. And that was just the beginning. With an outpouring of references, wedding shoots were lining up.
What began as assignments meant for a solo photographer soon started taking the shape of a large business because of overseas assignments that only a big team could handle.