Trell was launched in August 2017 by IIT Bombay alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal, and NITIE alum Bimal Kartheek Rebba to cater to the entertainment needs of the non-English speaking Indian smartphone users.
Trell is a community-based platform that enables lifestyle discovery through user-generated original content in regional Indian languages. The startup’s USP lies in offering specially curated content by the doctors who are educating Trell users about the coronavirus. The app’s userbase is predominantly from Tier-II and III cities.
At present, the app has over 20 categories available in eight regional languages.