Shortly after the coronavirus outbreak was declared a pandemic by the World Health Organisation, another pronouncement happened.
AdWeek touted Zoom as the ‘King of the Quarantine Economy’ for its stupendous growth between December 2019 and March 2020. The video conferencing platform gained immeasurably from the worldwide lockdowns, which made remote collaboration the ‘new normal’ everywhere.
By April, Zoom was a part of the everyday lexicon. Its daily meeting participants shot up dramatically from 10 million to 300 million in four months. Literally, everyone was getting on a ‘Zoom call’ for nearly everything. No wonder its story is worth reading.
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