India is one of the fastest growing markets for home furnishing products in the Asia-Pacific region. Homebuyer trends have evolved in terms of taste and preferences, especially in mini-metros and smaller towns and cities. However, these cities have limited access to newer trends and a market that is highly fragmented.
This, coupled with the rise in demand for affordable home décor, pushed 25-year old Pranjal Agarwal to start a design studio in 2018.
Kota-based Hèrmosa Design Studio caters to the luxury and modular furniture market in Tier II markets of India.
“Given the furniture ecosystem in Tier II cities, I believe consumers often find themselves compromising on one of the three important pillars when purchasing furniture — price, durability, and design. We plan to address this gap,” says Pranjal, in an interaction with YourStory.
Hèrmosa recently collaborated with designer Gauri Khan and plans to launch a new collection soon.