The coronavirus pandemic crisis has highlighted the importance of staying healthy and building immunity to fight microorganisms and diseases. According to a study by Harvard Medical School, plant-based diets provide necessary proteins, fats, carbohydrates, vitamins, and minerals for good health, and are also higher in fibre and phytonutrients.
Akash Zaveri launched Olena in 2018 to help Indians live a healthy life by consuming plant-based diets after he realised the benefits of adopting a completely vegan diet in 2015 while he was working in California.
The Mumbai-headquartered startup produces and sells plant-based supplements and protein powder products across India.
“Olena is a plant-based nutrition brand founded with a vision to awaken the world to the potential of plant-based nutrition. With modern lifestyles and industrialised farming methods, eating high quality, bioavailable foods has become increasingly difficult. Also, finding good products that pack in the benefits of nature has become a challenge in developing countries such as India. We believe that elevating mind, body, and planet are key to living a healthy, happy life and plant-based nutrition is key to achieving this,” Akash told YourStory.
Olena’s vegan supplements
According to the D2C startup, its supplement products include multivitamins, plant proteins, supergreens, vitamins, and antioxidants. The products are shipped across India and can be bought online from Olena’s official website, Amazon, Nykaa, Wellness Forever, Cred, and Nutrabay among others.
Akash says all products have received FSSAI certification and are manufactured using good manufacturing practice (GMP) standards. He adds that ingredients are sourced from across the world to ensure rich quality of products.
“We started sourcing pea protein from France and then chose brown rice protein from the US. We source our ingredients from six to seven countries across the world to ensure that our products are made with ingredients sourced from good suppliers,” he says.
Demystifying the idea that healthy plant foods cannot be delicious, Akash claimed that flavour innovation is the major USP for Olena products.
The startup’s flagship EVOLVE Performance Plant Protein is available in six flavours while its Supergreens and Multivitamins product provides nine organic supergreens and 13 antioxidant superfoods in a flavoured juice.