When Satya Kalyan Yerramsetti, returned to India after completing his MBA course in Australia in 2003, he started SMSCountry Networks, a leading SMS gateway service provider of personalised and customised bulk SMS solutions, with direct connectivity to major telecom operators.
“Communication via an application to person was something India had not witnessed. It did not take long for people to realise that text messages could not only drive revenues, but could assist in collections, marketing, and save time,” Satya Kalyan says.
His company started scaling quickly. However, some existing customers across different sectors were facing issues in communicating with their stakeholders.
The internal issues included addressing customer queries and complaints, lack of transparency, and the inability to have two-way communication with customers. This led to the realisation that there was a need to bring and manage customer database on a single platform.
“We realised that there were organisations and businesses like us who struggled with such challenges. There were a few solutions in the market, but none were offering an end-to-end solution. This led to the inception of Telebu in 2018,” he says.
Telebu is a unified communication at scale platform that offers a plug-and-play solution to startups, SMEs and enterprises.
Growing the portfolio
It may have started as an SMS company, but over the years Telebu kept evolving and adding new products to its portfolio, across voice, chat, video, APIs, and SDKs. Most products were based on a pain point Telebu faced as an organisation or a pain point its customers faced.
One such instance was when the team began acquiring new customers and scaling technology for its SMS offerings by adding plugins, APIs and SDKs.
Many customers belonging to BFSI and political/government sectors shared their problem: not having a reliable conferencing platform that could help them achieve scale and provide an opportunity to communicate with the masses. However, unlike SMS, they wanted a two-way, real-time, and more personal system.