Among the many issues plaguing micro, small and medium enterprises (MSMEs) in the wake of the coronavirus crisis, hiring is a big one, mostly because MSMEs cannot afford to advertise available jobs on a personal website or a portal like multinational corporations (MNCs) do. This has led to a situation where, even if there are jobs and job seekers available, there’s an artificial dearth created because of missing pieces of information, says Geeta Goel, Country Director at Michael and Susan Dell Foundation India.
Over 5 million salaried Indians have lost their jobs over the last six months since COVID-19 gripped the country, and, according to research reports, more cuts could be on the way as the economy moves into a deeper slowdown.
With migrant workers leaving the cities to return home, MSMEs and other sectors of the economy have lost their essential blue and grey collar workforce – so there is demand. But because most traditional job portals don’t go so far down the value chain, these job openings are invisible.
That is one of the problems the Michael and Susan Dell Foundation (MSDF) India hopes to solve – a lack of visibility of jobs, especially for blue- and grey-collar workers.