Noida authority has fined 13 real estate developers of Rs 3.18 crore for advertising about the project without taking permission from the authority.
The developers who have been fined include, Godrej, ATS, Gulshan Tata, Tribeca and Alpha among others.
“Following the numerous complaints on illegal advertising, an inspection was conducted in sector 150. It was found that many builders have installed hoardings without permission,” said a Noida authority official.
Other developers, against whom fine has been imposed, include, Artham, Mahagun, Prateek, Samridhi and SKA.
“Alphacorp always follows the rules and regulations of various authorities. We seek requisite approvals for various activities which are being done for marketing and promotional purposes. This advertising unipole is within our premises and according to us, these charges should not be levied. We are in discussion with relevant authorities to make the record straight,” said a spokesperson for Alphacorp.